The Business of Luxury

The Business of Luxury

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June 2025

The 5 Luxury Codes Behind Building a Luxury Personal Brand
Discover the five luxury branding codes—frequency, taste, myth, aesthetic, and resonance—to create a magnetic personal brand that sets the standard.
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Carolynne Alexander
9
Obsession Engineering: How Luxury Brands Create Craving Without Saying a Word
Learn how high-end brands trigger desire with storytelling, sensual cues, and copywriting that sells without hype.
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Carolynne Alexander
8
JACQUEMUS: How to Break the Rules Like a Luxury Brand Icon
How to build a cult personal brand by defying norms and doing everything the corporate marketing suits told you not to do.
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Carolynne Alexander
2
The day I deleted Instagram 🤳🏼
Introducing The Quiet Marketing Method™ A step-by-step system to build timeless authority without chasing trends, proving yourself, or performing…
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Carolynne Alexander
The Quiet Science of Cult Brands
Stop Trying to Be Seen... Start Being Felt. Why the world's most desirable brands don’t chase visibility, they engineer obsession.
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Carolynne Alexander
15

May 2025

If Chanel Built Your Personal Brand aka How to Chanel Yourself
Chanel is a masterclass in founder myth and timeless reinvention. Here’s how to steal its luxury codes, mystique, and main character energy for your own…
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Carolynne Alexander
Quiet Marketing for Personal Brands: The Strategy Luxury Brands Are Built On
You’re not bad at marketing... it was just built for someone else. Around here, we use quiet, magnetic strategies. The same ones luxury brands use to…
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Carolynne Alexander
20
Raise Your Glass, Raise Your Standards – Your First Step to a Luxury Brand Upgrade
When you’re thinking about overhauling your brand, this is where you start. Clarity, conviction, and words that make luxury clients obsessed with…
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Carolynne Alexander
5
How to Create Obsession Without Algorithms
Why your next level brand doesn’t need another overpriced font pack, a beige Pinterest mood board, or shouting into the Instagram abyss—it needs you…
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Carolynne Alexander
4
What Loewe and Burberry Can Teach You About Personal Brand Reinvention
Anderson at Loewe, Bailey at Burberry, and the reinvention blueprint your personal brand’s been begging for. What these two did for luxury fashion…
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Carolynne Alexander
1

April 2025

© 2025 Carolynne Alexander
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