When you’re thinking about overhauling your brand, this is where you start. Clarity, conviction, and words that make luxury clients obsessed with working with you. 🍾💥
Such a great piece, I remember a professor of mine who once said that people buy products because they make them feel part of that world. I wonder, if you can tell, what brands you consider luxury that are not already established. I mean they’re not Gucci, Saint Laurent… but new.
You and your professor are so right. We love to feel like we belong to something. And I’d say that’s a big factor in new luxury brands. (Great question BTW)
On Running are having a moment and have established themselves as THE brand for runners that love innovation. Their team up with Loewe was genius.
And Aimé Leon Dore is another brand that’s growing in momentum.
As long as they stay true to their founders vision and not sell to out to fast, flashy growth, then we’ll see them as luxury players for a long time.
Love your content.
Thanks Jennifer, glad it’s hitting with you.
Such a great piece, I remember a professor of mine who once said that people buy products because they make them feel part of that world. I wonder, if you can tell, what brands you consider luxury that are not already established. I mean they’re not Gucci, Saint Laurent… but new.
You and your professor are so right. We love to feel like we belong to something. And I’d say that’s a big factor in new luxury brands. (Great question BTW)
On Running are having a moment and have established themselves as THE brand for runners that love innovation. Their team up with Loewe was genius.
And Aimé Leon Dore is another brand that’s growing in momentum.
As long as they stay true to their founders vision and not sell to out to fast, flashy growth, then we’ll see them as luxury players for a long time.
I took a look at both Instagram accounts and they have such an interesting way to promote themselves, thanks!