What Loewe and Burberry Can Teach You About Personal Brand Reinvention
Anderson at Loewe, Bailey at Burberry, and the reinvention blueprint your personal brand’s been begging for. What these two did for luxury fashion? You’re about to do for your business.
You’ve nailed your craft. Clients love you. But when it comes to your brand? Something still feels… off.
It’s like you’ve evolved, but your brand hasn’t quite caught up to how good you actually are. And the usual branding advice? Bland, strategy-over-substance templates designed for the masses, not mastery.
Inside my brand studio, I help high-level experts reinvent like luxury houses do: with intention, refinement, and a whole lot of daring.
This is for coaches, experts, and service professionals who are exceptional at what they do and feel right on the edge of a level-up. Quietly outgrowing the usual marketing and branding formulas, but unsure how to break through with something truer, bolder, and unmistakably their own.
Today, we're looking at Burberry and Loewe and how they made the world stop and look with a trench coat and a Puzzle bag… and how your personal brand can too.
You just need to decide: rediscovery or rebellion?
Before we dive in… Anderson at Dior Men and Bailey at Dior Women. Just putting it out there 😉
Why Your Personal Brand Feels Stuck
Your brand isn’t broken. It’s just not fully bloomed yet.
You’ve mastered your craft. Clients love you. Results speak for themselves. But something still doesn’t land. Not fully. Not energetically.
Here’s what clients come to me with:
“I’ve grown, but my brand hasn’t.”
“I know exactly who I want to work with—but they’re not finding me.”
“The outside doesn’t match the inside anymore.”
Sound familiar?
You’ve evolved into a sharper, bolder, more intentional version of yourself—but your brand is still playing catch-up. It’s broadcasting an old message. One that was fine for where you were… but not for where you’re going.
Here’s the truth no one tells you: once you’re actually good at what you do, like really, really good, your identity crisis begins.
That’s because the world hasn’t got the memo: you’ve opened a whole new chapter.
But your brand still says “previous version of me”—safe, vague, maybe even a little performative.
The real flex? You get to show the world who you are now.
Not wait for it to figure it out.
Branding Advice That Works Great—If You’re a Spreadsheet
Most personal branding advice? It’s being peddled by ex-CMOs clinging to frameworks from dusty MBAs they earned in the '80s.
It’s built for billboards, not personal brands. For corporations, not creators.
Fast. Loud. Transactional.
It teaches you how to be “clear,” “visible,” and “consistent” in a way that serves algorithms—not artistry.
Personal branding? Completely different ball game.
And it’s actually a lot closer to luxury brand building than the old marketing playbooks would have you believe.
Because both are built on emotion, self-expression, discernment, and the art of being unforgettable.
You're a luxury brand, baby—and it's time you acted like it.
Luxury doesn’t compete. It expresses.
It doesn’t chase. It magnetises.
Just like you should.
The Algorithm Ate Your Personality
If you feel like your brand is blending in, it’s probably not a content problem.
It’s a social media fatigue problem.
You’ve been taught to perform instead of express.
To be louder, faster, trendier—until you barely recognise the voice behind your own brand.
Now you’re burnt out, creatively numb, and wondering when exactly you stopped sounding like you.
You’ve been performing clarity instead of expressing essence. That’s not luxury. That’s compromise.
No wonder you feel burned out. You’re pushing your brand up the wrong hill.
This is where we begin: pulling you out of the noise and into your own lane.
The Two Paths of Reinvention: Rediscovery vs. Rebellion
Every iconic reinvention starts with a decision: do you return to your truth, or do you burn it all down and begin again?
That’s the choice every luxury brand makes when they’re ready to transcend the noise. And that same decision is available to you, right now, as a founder, a coach, an expert who’s outgrown your current container.
Let’s look at two of the boldest reinventions in luxury brand history:
🔥 Burberry under Christopher Bailey was a romantic reclamation. He didn’t pivot wildly. He pared back. Stripping away overexposure, reclaiming the trench coat and the check pattern, and reconnecting the brand to its British roots. It was emotional. Grounded. Poetic.
Reinvention through rediscovery.
He excavated Burberry’s heritage archives to uncover the visual and emotional codes that defined its identity.
🧩 Loewe under Jonathan Anderson, on the other hand? A full creative exorcism. He gutted the brand, leaned into surrealism and strangeness, and created a universe where pixelated hoodies and architectural leather bags redefined fashion.
Reinvention through rebellion.
He didn’t just shake things up—he redefined the rules and infused Loewe with a radically personal worldview.
Here’s the kicker: both paths worked. Both became iconic. Because both were true to the designer’s creative soul, and delivered with unapologetic clarity.
This is where so many personal brands stall. You’re trying to adjust, tweak, upgrade… when what you really need is a strategic gut check.
Is your next chapter about remembering who you are—or becoming who you’ve never dared to be?
Rediscovery or Rebellion? Both are valid. Both are powerful. One is a remembrance of who you are. The other is a bold becoming. Both dissolve the ego. Both stop the pretending. One strips back. The other stretches forward. At the heart of it? They're the same: self-expression, at its most honest.
And knowing which one you’re in? That’s your moment of power. That’s where you stop hiding and start building a brand the world can finally feel.
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