The day I deleted Instagram 🤳🏼
It was an accident and it started with a tantrum and tears.
A slight departure from the usual programming but this is what’s bubbling right now.
And apologies if you already have this in your inbox 🤍
Last year, I was on my sofa, scrolling through a 30-day Reels challenge I promised I’d commit to.
The B-roll. The trending audio. The performance.
I’d spent 14 hours in 10 days trying to do everything "right". And you know what I got?
Five new bot-subscribers. Zero sales. Zero DMs.
And a deep, bone-level dread that this was what marketing had become.
Seriously, I was doing everything "right" but damn... nothing was working.
So I rage quit. Not as a strategy. As a survival move.
I deleted the app. Logged out of the course. Cancelled the subscription.
And then I sat in the quiet...
No posts to schedule. No algorithm to please. No dopamine-chasing metrics. No more BS.
And something wild happened.
I started writing again. Not content. Not copy. But full-body, say-it-with-your-chest kind of writing.
Articles on Substack. Blog posts. Using my taste as a signal on Pinterest.
I shared ideas I was proud of. Stories that felt true. And people started responding. Like really responding.
"This landed hard." "I’ve been meaning to reach out." "You’ve said what I couldn’t put into words."
Consulting gigs arrived. Clients came back.
My list grew by 600 wonderful folks in less than 60 days.
My Substack exploded from a handful of subscribers to close to 2,000 in 60 days.
The comments were honest, heartfelt, and I screenshotted every single one of them 🥹
And I didn’t post a single Reel or embarrassingly shoot any B-roll in a crowded café like an influencer.
I could finally breathe.
Turns out? It was never about being seen by everyone. It was about being felt by the right ones in the right way that was RIGHT for me.
What if your next client didn’t find you on Instagram—but Googled you at 2am and knew you were the one?
I built it for myself because I was done yelling into the void. Total accident. I was meant to be talking about branding — but here we are.
I’d turned a 2–3 hour daily task into just 4 hours a week—and it gave me the space to focus on building my product brand.
I didn't have to rush, I had space to create, express and dive deep because I designed it that way.
And when I mentioned this on Substack... things went CRAZY!
So I built it for you.
It’s called Marketing without Social Media.
Get inside my Marketing Without Social Media training—it’s where I show you exactly how I build obsession-worthy brands that convert quietly (and consistently) without feeding the content machine.
It’s built for founders who are done with performance and ready to build presence.
No pressure. No burnout. Just real results, designed for 2025 and beyond.
It’s 100% free—your whisper-level, stress-free empire starts here.