Subscribe
Sign in
Home
Notes
Marketing w/o Social Media »
Build Your Luxury Brand »
Archive
About
How to Build a Luxury Brand Without Social Media Burnout
Build a high-end brand without daily posting. Discover a luxury content strategy that positions you as iconic. No burnout, just real authority.
Apr 2
•
Carolynne Alexander
1,037
Share this post
The Business of Luxury
How to Build a Luxury Brand Without Social Media Burnout
Copy link
Facebook
Email
Notes
More
93
The Quiet Science of Cult Brands
Stop Trying to Be Seen... Start Being Felt. Why the world's most desirable brands don’t chase visibility, they engineer obsession.
Jun 6
•
Carolynne Alexander
228
Share this post
The Business of Luxury
The Quiet Science of Cult Brands
Copy link
Facebook
Email
Notes
More
18
What Miu Miu Can Teach You About Personal Branding
Miu Miu is a masterclass in founder-led branding. Here's how you can steal its luxury-level clarity and “It Girl” energy for your personal brand.
Apr 12
•
Carolynne Alexander
358
Share this post
The Business of Luxury
What Miu Miu Can Teach You About Personal Branding
Copy link
Facebook
Email
Notes
More
33
Most Popular
View all
What Miu Miu Can Teach You About Personal Branding
Apr 12
•
Carolynne Alexander
358
Share this post
The Business of Luxury
What Miu Miu Can Teach You About Personal Branding
Copy link
Facebook
Email
Notes
More
33
Quiet Marketing for Personal Brands: The Strategy Luxury Brands Are Built On
May 25
•
Carolynne Alexander
275
Share this post
The Business of Luxury
Quiet Marketing for Personal Brands: The Strategy Luxury Brands Are Built On
Copy link
Facebook
Email
Notes
More
20
The Quiet Science of Cult Brands
Jun 6
•
Carolynne Alexander
228
Share this post
The Business of Luxury
The Quiet Science of Cult Brands
Copy link
Facebook
Email
Notes
More
18
What Loewe and Burberry Can Teach You About Personal Brand Reinvention
May 1
•
Carolynne Alexander
40
Share this post
The Business of Luxury
What Loewe and Burberry Can Teach You About Personal Brand Reinvention
Copy link
Facebook
Email
Notes
More
1
If Chanel Built Your Personal Brand aka How to Chanel Yourself
May 28
•
Carolynne Alexander
36
Share this post
The Business of Luxury
If Chanel Built Your Personal Brand aka How to Chanel Yourself
Copy link
Facebook
Email
Notes
More
JACQUEMUS: How to Break the Rules Like a Luxury Brand Icon
Jun 12
•
Carolynne Alexander
35
Share this post
The Business of Luxury
JACQUEMUS: How to Break the Rules Like a Luxury Brand Icon
Copy link
Facebook
Email
Notes
More
2
Get The Business of Luxury Delivered straight into your Inbox »
Subscribe
Recent posts
View all
Luxury Brand Storytelling That Sells
How to use luxury brand storytelling. Even if you’re a team of one, hate talking about yourself, or still feel “too small” to charge what you’re worth.
Apr 8
•
Carolynne Alexander
134
Share this post
The Business of Luxury
Luxury Brand Storytelling That Sells
Copy link
Facebook
Email
Notes
More
19
Quiet Marketing for Personal Brands: The Strategy Luxury Brands Are Built On
You’re not bad at marketing... it was just built for someone else. Around here, we use quiet, magnetic strategies. The same ones luxury brands use to…
May 25
•
Carolynne Alexander
275
Share this post
The Business of Luxury
Quiet Marketing for Personal Brands: The Strategy Luxury Brands Are Built On
Copy link
Facebook
Email
Notes
More
20
The Art of Seduction: How Luxury Brands Tell Stories That Sell
Cartier. Rimowa. Buly 1803. Aston Martin. They don’t sell... they seduce. You don’t need a big budget, just a better story. Let’s make your brand…
Jul 9
•
Carolynne Alexander
26
Share this post
The Business of Luxury
The Art of Seduction: How Luxury Brands Tell Stories That Sell
Copy link
Facebook
Email
Notes
More
The Secret Psychological Triggers That Make Luxury Brands Obsession-Worthy
Luxury brands aren’t selling handbags, cars, or five-star stays—they’re selling desire, identity, and status with psychology.
Jul 3
•
Carolynne Alexander
27
Share this post
The Business of Luxury
The Secret Psychological Triggers That Make Luxury Brands Obsession-Worthy
Copy link
Facebook
Email
Notes
More
The 5 Luxury Codes Behind Building a Luxury Personal Brand
Discover the five luxury branding codes—frequency, taste, myth, aesthetic, and resonance—to create a magnetic personal brand that sets the standard.
Jun 24
•
Carolynne Alexander
36
Share this post
The Business of Luxury
The 5 Luxury Codes Behind Building a Luxury Personal Brand
Copy link
Facebook
Email
Notes
More
10
Obsession Engineering: How Luxury Brands Create Craving Without Saying a Word
Learn how high-end brands trigger desire with storytelling, sensual cues, and copywriting that sells without hype.
Jun 19
•
Carolynne Alexander
72
Share this post
The Business of Luxury
Obsession Engineering: How Luxury Brands Create Craving Without Saying a Word
Copy link
Facebook
Email
Notes
More
8
JACQUEMUS: How to Break the Rules Like a Luxury Brand Icon
How to build a cult personal brand by defying norms and doing everything the corporate marketing suits told you not to do.
Jun 12
•
Carolynne Alexander
35
Share this post
The Business of Luxury
JACQUEMUS: How to Break the Rules Like a Luxury Brand Icon
Copy link
Facebook
Email
Notes
More
2
See all
Training
Build your Luxury Brand »
New Training for 2025
Marketing without Social Media »
New Training for 2025
Share this publication
carolynne
The Business of Luxury
Copy link
Facebook
Email
Notes
More
Share
Copy link
Facebook
Email
Notes
More
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
