Absolutely brilliant! I\ve been wrecking my brain how to get out of the content creation (not that I ever started for real), and what you're suggesting makes a lot of sense.
Aw thanks Yvonne 🤍 Even the word "content" cheapens what we do with such heart. And you're right, shifting from content to an ecosystem makes a difference... even if it's just in your mind when you are creating.
Yes. If people are searching then SEO is still relevant. However, as time goes on, it will evolve. I’m already finding that AEO is becoming a traffic source for my site. Things are moving FAST!
I love everything about this guide/post. I resonate with the less is more, create scarcity mindset. I’ve only been a visible business for 1 month and was starting to ramp up my posting and dreading it, but I’m taking this as my sign to do the counter intuitive thing of slowing down and creating space. Thank you!
Great question. Typically, folks (my audience) say that Insta, TikTok, Facebook, Threads and X are social media. Those platforms are positioned in their mind as somewhere to hangout watch/scroll and waste time.
LinkedIn is thought of more as a place to be intentional.
So if we’re “technical” about it, they’re all social media but are positioned differently to the users.
Fantastic! My marketing teams keep pushing me to create more content with daily socials. I love this luxury strategy - create the velvet rope for the line out the door, which starts the buzz for peeps to be curious what's going on over there with the long line!
Love this, thank you for writing it. May I ask- how do you see this fitting with the task of discovering what people like?
I see that as one major argument for high volume content production, you can get data on what people actually engage with and iterate from there. But with low volume, the cycle seems slower?
Thanks so much for this question. I can get my marketing geek brain onto this 😆
You’re absolutely right, high-volume content gives you fast data. If you’re testing lots of angles or early-stage offers for product market fit, then rapid feedback is incredibly useful. Throw 20 out, see what hits, iterate from there.
The folks I work with already know what people are clicking for. They’ve been in the game long enough to understand patterns, pressure points, and what the market responds to.
The stage they’re at is less about testing product market fit, and more about refining the message/signal to attract the right people, ready to move.
We’re not focused on making them problem-aware. They already know the ache.
We’re focused on making them feel seen—and showing them what’s possible when they enter our world.
And the signals we look for reflect that:
→ “You’re reading my mind.”
→ “This is exactly what I’ve been trying to find.”
→ “I need this, how do we work together?”
It’s not a traditional funnel, it’s an ecosystem.
Built for trust, desire, and high-conversion without the noise.
So yes, volume works when you're optimising for testing.
And in our world? We're optimising for precision, potency, pull... and payments 😉
Thanks again for the comment 🤍 Really appreciate you asking, I could geek out on this stuff for days! Have a fab Saturday.
Absolutely brilliant! I\ve been wrecking my brain how to get out of the content creation (not that I ever started for real), and what you're suggesting makes a lot of sense.
Aw thanks Yvonne 🤍 Even the word "content" cheapens what we do with such heart. And you're right, shifting from content to an ecosystem makes a difference... even if it's just in your mind when you are creating.
You're very welcome and let me know how it goes. Cheering you on 🙌🏼
“I want to focus on SEO and creating a body of work that fans be found years from now instead of disappearing in a few hours.”
THAT quote is EVERYTHING. I got goosebumps when I read it 🤍
You're right, long term plays are the way to legacy building 🙌🏼
Do you still think seo will be working in the long term?
Yes. If people are searching then SEO is still relevant. However, as time goes on, it will evolve. I’m already finding that AEO is becoming a traffic source for my site. Things are moving FAST!
Thanks Mohamed. Love putting these together. Glad it resonated 🙌🏼
Very interesting! I'm not in the luxury space but I do like idea of being more intentional with my work.
Thanks Zed. Absolutely! Being luxury is a mindset and moving with intentionality 🙌🏼
I love everything about this guide/post. I resonate with the less is more, create scarcity mindset. I’ve only been a visible business for 1 month and was starting to ramp up my posting and dreading it, but I’m taking this as my sign to do the counter intuitive thing of slowing down and creating space. Thank you!
This spoke to my soul, thank you.
Oh my gosh, that makes me smile so much 🤍
Interesting
Thank you for this!
Interesting. Why don't you consider Linkedin a social network?
Great question. Typically, folks (my audience) say that Insta, TikTok, Facebook, Threads and X are social media. Those platforms are positioned in their mind as somewhere to hangout watch/scroll and waste time.
LinkedIn is thought of more as a place to be intentional.
So if we’re “technical” about it, they’re all social media but are positioned differently to the users.
Fantastic! My marketing teams keep pushing me to create more content with daily socials. I love this luxury strategy - create the velvet rope for the line out the door, which starts the buzz for peeps to be curious what's going on over there with the long line!
Exactly! It’s a such a delicate balance between showing up with content and leaning back to give a little mystery. But then it works 🔥🔥🔥
Love this, thank you for writing it. May I ask- how do you see this fitting with the task of discovering what people like?
I see that as one major argument for high volume content production, you can get data on what people actually engage with and iterate from there. But with low volume, the cycle seems slower?
Thanks so much for this question. I can get my marketing geek brain onto this 😆
You’re absolutely right, high-volume content gives you fast data. If you’re testing lots of angles or early-stage offers for product market fit, then rapid feedback is incredibly useful. Throw 20 out, see what hits, iterate from there.
The folks I work with already know what people are clicking for. They’ve been in the game long enough to understand patterns, pressure points, and what the market responds to.
The stage they’re at is less about testing product market fit, and more about refining the message/signal to attract the right people, ready to move.
We’re not focused on making them problem-aware. They already know the ache.
We’re focused on making them feel seen—and showing them what’s possible when they enter our world.
And the signals we look for reflect that:
→ “You’re reading my mind.”
→ “This is exactly what I’ve been trying to find.”
→ “I need this, how do we work together?”
It’s not a traditional funnel, it’s an ecosystem.
Built for trust, desire, and high-conversion without the noise.
So yes, volume works when you're optimising for testing.
And in our world? We're optimising for precision, potency, pull... and payments 😉
Thanks again for the comment 🤍 Really appreciate you asking, I could geek out on this stuff for days! Have a fab Saturday.
Thank you kindly for the thoughtful answer. Makes total sense. Have a great Saturday!
Great piece!
This is great and really encapsulates what I've been feeling!
Thanks Elizabeth. I’m sensing we’re all feeling that nudge to pull back and rethink our socials 🤍
Absolutely brilliant! Thank you for this!
I've been in this app for a while and this is the first newsletter that actually trapped me in. loved it so much
That makes me so happy 🥹 Stick around cos I have a whole load more to say about this 🙌🏼